WORK EXPERIENCE
APR 2023 - PRESENT
Digital Marketing Associate
Raistone
· Assist in building cross-platform campaigns covering email, social, web, and more.
· Coordinate with external partners and industry organizations, including digital and live events.
· Collaborate with internal departments to ensure messaging and direction are aligned with campaigns.
· Manage paid ads and sponsorships across all channels, including digital and print, to increase visibility and SEO.
· Increase awareness and reputation of the company by managing and creating copy for award applications.
· Assist with general marketing needs across company departments, including creation of PDFs, pitch documents, sales enablement materials, presentations, and more as needed.
Advertising Traffic Coordinator
Captivate, LLC
· Coordinate the production testing process with the Traffic, Engineering, and Creative Studio teams
· Work with Sales Planners on complex advertising proposals and contracts to create the appropriate customer solutions
· Convert advertising files to meet network specifications; then, run live advertising files across the network
· Track advertisements from test to product environments and archive for future reference · Manage Proof of Performance reporting and photo production and distribution
· Provide coverage for production team, generating orders’ creative instructions and inputting media files into traffic system
SEP 2021 - APR 2023
APR 2019 - JUL 2020
Coordinator
EMD Serono, Inc.
· Assist in the facilitation, advertisement, and marketing of site wide meetings and events.
· Design eye-catching PowerPoint slides, posters, tabletops and signs for a variety of occasions.
· Manage upkeep of site appearance and culture, and daily, general problem-solving of all kinds.
· Contact a variety of vendors to design and create branded merchandise to distribute at social events.
· Responsible for managing all logistical support for executive(s)/department(s), including calendar management, travel booking and expense reporting, and coordination of meetings and seminars.